Selective binding and ink-jet imaging make it possible for magazines to offer: Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. A. bleed page. C. gatefold. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. b. The Suave Teen is a Canadian publication that primarily targets high school teenagers. Which of the following statements is true about newspaper supplements? Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Newspapers offer less geographic selectivity than most other media. REQUIRED Its reliance on the hierarchy of effects model. This is an example of a(n): printacular 17. The publication must have 70 percent or more paid circulation. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? C. regional editions of general sports magazines. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Raiment Inc. manufactures sewing machines. Creative inflexibility D. trade magazines. A. the cost efficiency of magazines. A. E. NNN rates. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. They are useful for reaching general consumers of services. D. Cultural E. behavioral. E. SAU. They do not suffer from clutter as most national newspapers have dedicated advertising sections. E. businesses do not have agricultural interests. Which of the following is true of magazine advertising? both I and II only 11 Which of the following statements about newspapers as an advertising media vehicle is true? Split running Which of the following is likely to be true of the product class and the product? D. overrun. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. c. bleed pages Low lead time A. E. Typically, magazine readers are less tolerant toward clutter. They offer a potential for gaining prestige. True or False? D. freestanding inserts a. social selectivity E. Inability to offer specialized services. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. E. It is typically used only for B2B marketing. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. B. bleed pages C. Poor reproduction quality In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. B. inch rate D. planners want to be able to predict the degree of clutter and how it will affect their advertising. Newspapers are the second largest of all advertising media in terms of total dollar volume. E. low reproduction quality. Buying ad space in regional editions of national magazines: The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following is true of weekly newspapers? is considered to be an inefficient way to build frequency. C. Low lead time Which of the following best defines fluency? d. economic selectivity _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. c. They exceed business markets by size in most countries d. C. There has been a decline in magazine readership because magazines offer general . \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ B. they furnish accurate information about the number of magazines in circulation that are actually read. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. A. standard advertising units. General-interest C. is referred to as the process of selective binding. C. It is not as serious an issue for magazines as for radio or TV. It tends to extend the prestige associated with the magazine to the product. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Which of the following is true of local display advertising? Greater creative flexibility E. larger reach. D. they want to communicate customized information to magazine readers. A. E. Lack of reader involvement. Magazine publishers do not attempt to control the clutter problem. National A. ancillary reader. They should do so by advertising in: D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. A. Cross-boarding Which of the following is true of creative tactics in relation to advertising messages? There are many aspects to health like psychology, nutrition, fitness. The company believes that the popularity and reputation of the magazine will enhance the image of its products. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. Employment, automotive, and real estate ads are the three major categories of _____ advertising. C. Sunday Lack of demographic selectivity E. consumer publications. B. the sports section of national newspapers. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. They reproduce images using mechanical printing. E. the greater creative flexibility available in specialized magazines. D. permanence Traditionally, newspaper advertising space for national advertisers has been sold according to the: C. general business magazines. E. distracters. Which of the following is a distinctive advantage offered by magazine ads? Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? B. geographic selectivity False. a. a printacular Raiment is using _____ to attract readers' attention. C. they provide entertainment along with news and information to magazine readers. Which of the following is true of magazine advertising in relation to the problem of clutter? With these ads, Mars is trying to achieve: B. gatefold. It must be published on a controlled-circulation basis. C. diminishes the value of pass-along readership. What behavior is encouraged by having a repatriation tax holiday? The company believes that the popularity and reputation of the magazine will enhance the image of its products. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. E. businesses do not have agricultural interests. Which of the following is a disadvantage of syndication? A. These individuals would be willing to pay over $200 for a good pair of running shoes. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. This activity is referred to as _____ basis. B. bleed page. REQUIRED b. E. independent publications. D. newspaper supplement. C. creative space buys They do not offer permanence. A. their limited pass-along readership. B. bleed pages. They are suited to marketers interested in reaching general consumers of services. Low demographic selectivity the first u.s. magazine, Andres Bradfords American magazine, had a very short life. A. A. Which of the following is considered a primary benefit derived from using magazines as an advertising medium? However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. General business The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. E. Creative options in newspapers are extensive due to the simple black-and-white layout. Lack of demographic selectivity A. A. is relatively less expensive than ink-jet imaging. B. create high reproduction quality ads. B. A. they are generally the only health care information providers. A. limit the creative flexibility of print media in terms of placement of advertising material. Which of the following is considered to be an advantage of newspapers as an advertising medium? A. trade newspaper. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? A. The total audience, or readership, of a magazine can be calculated by: Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. C. They offer a potential for gaining prestige. Trade newspapers E. reproduction. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. More companies buy advertising _____ than in any other medium. Which of the following is true of newspapers as an advertising medium? To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. E. the selective binding ability of a magazine. However, James does not pay for the magazine and is only interested in one particular column. A. C. Tangential readership Generally, only sports and fitness magazines experience the problem of clutter. b. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Which of the following is true of standard advertising units system? A. retail advertising rates. _____ is the number of magazine copies distributed to original subscribers or purchasers. C. subtracting the ancillary readership number from the total readership count. Low receptivity to advertising by readers A. gatefold. NMen is likely to be an example of a: A. b. D. lower selectivity. B. run of paper D. The problem of clutter is usually solved with split runs. Which of the following statements best describes the relationship between marketing and communications objectives? NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. A. ink-jet binding B. C. They are usually printed in alternate copies of a specific magazine. A. Which of the following is considered a major criticism of the DAGMAR approach? d. a gatefold Newspapers generally offer more _____ than any other medium except direct mail. C. greater selectivity. It must be a business publication. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. It is not as serious an issue for magazines as for radio or TV. B. digital imaging. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: Employment, automotive, and real estate ads are the three major categories of _____ advertising. E. local television. B. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. E. regional newspaper. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. B. A. C. pass-along circulation rate scale. In this scenario, Pluto is using _____. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Selective binding Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? A. lower permanence. C. agate line. Which of the following is true of consumer magazines? B. Moreover, the Covid-19 outbreak made the world more conscious of health. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: B) alternative marketing programs are on the rise. A. magazines that are targeted toward a particular area. B. guaranteed readership. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Classified B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. C. Standard advertising units This is an example of _____ advertising. D. lower lead time. Operations Management questions and answers. B. What is the purpose of a business plan submitted with a loan application? This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? B. the greater audience selectivity of specialized publications. Which of the following statements about magazines as an advertising medium is true? They offer several valuable specialized services to advertisers. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Use the price data to reply to the following questions. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. D. total readership. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. The company is using this as a test run to identify which ad offers greater receptivity. A. bleed page. B. The cardboard replica was designed to pop-up when a reader opened that particular page. It uses column widths 2-1/16 inches wide. They are generally purchased for both entertainment value and information. b. geographic selectivity However, James does not pay for the magazine and is only interested in one particular column. E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. D. Bleed ads Advances in production. Which of the following statements is true of consumer magazines? C. gatefold The brochures were subsequently handed over to the newspaper office and distributed accordingly. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. Which of the following statements about magazines as an advertising medium is true? They offer high market penetration and coverage. He did not buy the magazinesthey were purchased and owned by the airline. D. overruns B. special-audience newspaper. Warm Weave is most likely to be using a(n) _____ scheduling method. Which of the following is true of the "50 percent rule"? Farm publications are not classified with business publications because: A. C. Circulation Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? D. result in horizontal promotional conflict among advertisers. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. B. greater flexibility. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. B. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. C. It is primarily used by airlines, major retail chains, and automakers. C. selective binding. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor?
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