No matter what color scheme you choose, it should be consistent throughout your presentation. Then, a couple more. After doing your research, think about the extra things that can help you make a great first impression. It was launched in 1997 with most of the features that would come to characterize such sites: members could create profiles for themselves, maintain lists of friends, and contact one another through the sites private messaging system. . Prepare an audit of the clients existing social media presence, do a competitive analysis, understand the brands audience, and come up with content that is tailored to their needs. Social Media Strategy Presentation. The challenge for marketing professionals will be to meet the shifting demands of social media users while maintaining an authentic brand voice. The Creator Economy: Making Dollars and Sense Out of Social Partnerships, [Workbook] Social Listening Step-By-Step in 90 Minutes, The Sprout Social Index, Edition XVIII: US Forecast, Prepare to Launch With a Social Media Campaign Brief: Template, How to ladder up your brands social media maturity, Social media and mental health: how to find a healthy balance, How social media jobs are evolving (and how you can advance them), Overwhelmed at work? Different environments and audiences require a different presentation and tone of voice. The answers to these questions will determine the next stage of social medias evolution. Connectivity Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. Promotion After that, include an agenda slide that gives a high-level overview of your presentation. According to Merriam-Webster, social media is defined as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)." What happens next in social media almost certainly will be shaped by the evolving business model, as well as by advances in storytelling technology. It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media. Are you planning on sending a social media Powerpoint presentation with slides for each platform? Heres the gist of the presentation: Your offline deck is just as important as your live presentation. Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. Its also true. Users usually access social media services via web- Disclosure Policy If we look at the positive impact of social media, there are various advantages. Digital Trends, The History of Social Networking, Entrepreneur, 11 Ways Social Media Will Evolve in the Future, Forbes, How Social Media Can Move Your Business Forward, The Guardian, Google Buys Blogger Web Service, HubSpot, Social Media Marketing: The Ultimate Guide, HubSpot, The State of Video Marketing in 2020 (New Data), IAS Insider, The Evolution of Social Media Advertising, Maryville University, How to Become a Social Media Manager, National Science Foundation, NSF and the Birth of the Internet, Pew Research Center, 10 Facts About Americans and Twitter, Pew Research Center, Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally, Pew Research Center, Social Media Fact Sheet, Social Media Today, The History of Social Media, Social Media Today, Video Marketing Statistics for 2020, Sprout Social, 5 Actionable Strategies for Social Media Branding, Sprout Social, What Is Influencer Marketing: How to Develop Your Strategy, Statista, Percentage of U.S. Population with a Social Media Profile from 2008 to 2019, TheStreet, History of Snapchat: Timeline and Facts, CNBC, Digital Ad Revenue In The US Surpassed $100 Billion For The First Time In 2018, IAB / PricewaterhouseCoopers, IAB Internet Advertising Revenue Report: 2018 Full Year Results, Pew Research Center, 10 Facts About Americans and Facebook, Pew Research Center, Share of U.S. This will not only help you stay in contact, but it can seriously increase your chances of, Introduction to Social Media Strategy Presentation, Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. Social" - refers to instinctual needs humans have to connect with other humans "Media" - what we use to make connections with other humans "Social Media" - Media used for social interaction Popular Social Media Tools And Websites Whatsapp Twitter Facebook Instagram Youtube Google+ Pinterest Blogging Platforms [Tumblr, Blogger] Find concrete examples of social posts that worked in the past to support future goals and projects. Great storytelling in your presentation will help keep your audience captivated from start to finish. Two other major forays into social media collapsed after a burst of initial success. We all know there are many things to do before delivering a presentation. After you present, send your audience and any stakeholders the final deck, remind them about next steps and action items that came out of the presentation, and finally, thank them for their time. social media sites. As with any new software, there is a learning curve when you first start using Google Slides. and look for markers of social proof and ways to assign value to your insights. Before wrapping up, Ill leave you with an awesome piece of news. The best graphs are simple graphs with takeaways that are easy to spot. Colors and fonts are a simple way to set off those brand recognition triggers and remind your audience that youre a subject matter expert. Online Degrees | Blog | The Evolution of Social Media: How Did It Begin, and Where Could It Go Next? When creating a social media presentation, consider the following: Where do you even start creating your presentation? Take this TikTok Hashtag challenge as an example: Heres an alternative way to present a website without building it from scratch. Use Facebook to stay in touch with your old high school friends who've relocated all over the country, use Google Meet to connect with relatives who live halfway around the world, or meet . Tell them. And lets be real, test pages and screenshot-laden PowerPoint presentations are messy. The first electronic message from Baltimore to Washington, D.C., proved Samuel Morse understood the historic ramifications of his scientific achievement: What hath God wrought? he wrote. Social media offer seemingly limitless opportunities for strategic self-presentation. and networks Privacy 650 Maryville University Drive St. Louis, MO 63141. Cute Branding: Social Media Planner If you define your product's branding with a word and this word is "cute", this is the presentation you need for your social media. These social media influencers spend time building trust with their audiences. Big and small companies build trust with followers and turn them into potential customers. Numbers of followers, a social media platform. This is another cheeky take on the facts, and why the single biggest threat to content marketing is quite possibly content marketing itself. comments, share photographs and post links to news or other In many cases, your presentation should incorporate the color schemes found within your agency or brand style guide. If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. How will mega platforms such as Facebook, Twitter, TikTok, and others make money? This paper reviews existing research on self-presentation in social media in order to inform future research. . users can communicate with Twitter hink shocking statistics, rhetorical questions, growth stats, engagement metrics or mind-blowing KPIs. Its basically the skeleton of your essay, and if youre going to have a good structure, then you need one. However, the key word here is social. The future of social media is limited only by the imagination of its stakeholders. A few of the most popular examples include shocking statistics, rhetorical questions, an interesting anecdote and inspirational quotes. As users engage with If youve given a social media presentation, follow up by sending thank-you notes or surveys. Give it a spin. Data visualization like graphs and charts are a compelling way to make your case. Back to school social media presentation. Focus on the most important part. Try highlighting key numbers or data points by using color, bolding or another visual treatment that makes them pop, like the example above from the Sprout Social Index. Founded in 2010 by Stanford graduate Kevin Systrom as a photo-sharing site and purchased by Facebook in 2012, Instagram has more than 1 billion users worldwide. For example, lets say youre giving a social media presentation to a new customer or client on behalf of an agency. Rather than heading to Google and scouring the web blindly, use these questions to guide your research: You dont usually just give a social media presentation for kicks and giggles. While every effort has been made to follow citation style rules, there may be some discrepancies. Remember to log off when youre done. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'englishsummary_com-medrectangle-3','ezslot_1',654,'0','0'])};__ez_fad_position('div-gpt-ad-englishsummary_com-medrectangle-3-0'); Social media is also very convenient to stay updated about what is happening around us. Facebook Twitter A social media presentation is essential when you want to show your team the ROI of your latest social campaign or impress a client youre trying to land. Get ready to learn everything you need to know to crush your presentation. Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it. It is also great for advertisements. Not every point of your story is going to be exciting. Its not a secret. For example, a company that monitors its Twitter feed in real time either through an automated service or in person is positioned to respond quickly to a customers request or comment. But despite being so many benefits, it has been criticized. network platform that was acquired by Facebook in 2012. Are you planning on sending a social media Powerpoint presentation with slides for each platform? She identified 8 ways to write a social media headline that people will love, including things like curiosity, surprise, negatives, and more. Discover our free and creative social media presentations. So you found out what your client needs in terms of social media presence, you understand the target audience, and youve come up with some brilliant content ideas. Twitter has become internationally From there, decide on an organizational structure for this information. A presentation outline is a very important part of writing. Social media platforms allow users to have conversations, share information and create web content. Preparation goes beyond last-minute adjustments. based technologies on desktops and laptops, or download services "acceptedAnswer": { 2. Advertising and social media enthusiast, fast learner & ailurophile. How do marketing professionals use social media? Articles from Britannica Encyclopedias for elementary and high school students. What is social media? Are you maybe trying to save a ton of time and going with a premade template from Pitchs proposal template collection or that lucky template youve used a few times before (and gotten amazing results with). Remind them what it was about, include some highlights, and thank them for their time. Then, tell them what you told them. Following this framework will help set expectations with your audience and make sure you start and finish with impact. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. One can share, like, comment etc on the content shared by others. Other forms of social media emerged for the sharing of specific types of content. social media safely USENET and other discussion forums, such as privately hosted bulletin board systems (BBSs), enabled individuals to interact, but each was essentially a closed system. Pair this new knowledge with our. Its an opportunity to create or strengthen a relationship. users to edit and upload photos and short videos through a mobile app. Updates? Heres a Website Launch Plan Presentation. Whats the Difference Between Emoji and Emoticons? The first companies to create social networks based on web technology were Classmates.com and SixDegrees.com. Changes to the original work are inevitable, so make sure to plan ahead. that offer social media functionality to their mobile devices Become familiar with the privacy policies of the social media How will end users adapt? The smart way: with the right social media marketing presentation. Once youve set up a social media workflow with your team and clients, its time to set up a weekly progress meeting. 54% of marketers surveyed say their companies leverage short-form videos. Google, A Dont let him see a link, 3 rows of text, and 4 images instead of a Facebook carousel post. Copyright 2023 Sprout Social, Inc. All Rights Reserved. "mainEntity": [{ You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.). Be selective with friend requests. }, { All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Everything should be automated; Push notifications should be an exception. "@type": "Question", Nearly half (47%) of marketers surveyed believe short-form videos are most likely to go viral. Health Issues It was created by Harvard Student Mark Zuckerberg and three of his classmates. is the right choice. Social networks such as Friendster and MySpace emerged that allowed family members, friends, and acquaintances to connect online. Codes and Conventions of 'Indie-Alternative' Music Videos.pptx, Episode 243 Snippets: Jen Galas of University of Georgia Athletics, Successful Tips For Social Media Marketing, social media? And support that will never, ever leave you hangin. PowerPoint. For example, if youre pitching to new clients about growing their social communities and youve grown a social audience by say, 50% in the last six months, thats incredible! It's the quintessential social video Awareness. With more than 3.2 billion social media users worldwide, finding influencers whose audiences fall into the companys niche of consumers helps cut through the noise by targeting specific potential buyers. Start adding multimedia content to the slides that need it. The format you present your work is just as important as the work itself. Founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and others as a microblogging site, by 2020, 22% of U.S. adults were Twitter users, according to Pew Research. be. Be careful about what you share. This survey found that 88% of marketers received positive returns on investment through video. Have you already asked your designer friend to create some mockups in Photoshop? identifiable by its signature bird logo, or Another growing point of emphasis for social media in the future, according to Entrepreneur, will be video content. . You want them to lap up your content, so dont skimp out on the creativity. Hone in on your. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home. Classmates.com, founded in 1995, used an aggressive pop-up advertising campaign to draw web surfers to its site. Get social media resources and tips in your inbox weekly. Thought so. follwers Lauren Cover. Practice, practice, practice. Social Media is websites or application that allow people to interact with each other. If you're laser-focused on generating leads or traffic to your website, social media can make it happen. Video marketing already has a substantial presence in the U.S., where it is a $135 billion industry in 2020, according to Social Media Today. Twitter under its 4/20-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements, Study after study says American youth are in crisis, facing unprecedented mental health challenges that are burdening teen girls in particular, Social media companies are once again in the spotlight after a bank employee in Louisville, Kentucky, killed five people in a mass shooting and livestreamed the attack on Instagram, This article was most recently revised and updated by. By 2006, it was the most visited website on the planet, spurred by users ability to share new music directly on their profile pages. Click links with caution. Have you already asked your designer friend to create some mockups in Photoshop? According to the latest TikTok stats, the app has been installed 3 billion times. No extra clicks, no need for extra communication channels to give and receive feedback. Today I am going to speak on the topic- Social Media. Omissions? social media every month, social media If you have social media apps on your phone, be sure to Its the backbone of the story youll be telling. 2 Why social media is important The more you rehearse, the more confident and comfortable youll feel. This colorful presentation example was created to showcase how fun and playful Adidas's boring presentation deck could actually be. By comparison, Google Slides is much more intuitive and user-friendly. The longer it is, the more it will Use a password each of media Set up This for media sites. Join 70,000+ professionals and become a better social media marketer. https://www.britannica.com/topic/social-media, social media - Student Encyclopedia (Ages 11 and up), Twitter relaxes pot ad rules to lure in more advertisers, Why are teen girls in crisis? The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. Easy planning. Download the Sprout Social app for IOS Devices in the Apple App store. So here're 10 awesome SlideShare presentations, all having to do with social media. Logo How have businesses adapted to the digital consumer lifestyle? Follow these tips (and use this template) to create a compelling social media presentation that keeps your audience engaged from start to finish. number for international use. Each slide you present should be simple, focused and void of unnecessary distractions. Just watch as Will Stephens does this masterfully. Presentation Example #1: Colorful Slides. SixDegrees.com claimed to have attracted more than three million users by 2000, but it failed to translate those numbers into revenue and collapsed with countless other dot-coms when the bubble burst that year for shares of e-commerce companies. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.). All rights reserved. Apples first iPhone, launched by Steve Jobs in 2007, helped shift the focus of online community building to mobile. If you dont know the person, While you may feel the need to get through everything as quickly as possible, dont be afraid to pump the brakes. codes for the United States, Canada, India, Once you know what makes people remember things, its easy to formulate a coherent and compelling argument for them! 1,506 Heres an idea of how you can structure your presentation in three broad sections: We all know there are many things to do before delivering a presentation. Engaging online or following up has several benefits. Your focus should still be on offering value, not taking up someones time. 1. Take the carousel, for example. Use this free, customizable social media presentation template to create a polished slide deck. With the advent of social media apps that could run on smartphones, end users could take their communities with them wherever they went. person's handle, would not count How did it begin? BeReal will be a turning point for brands. for stakeholders. Let us know if you have suggestions to improve this article (requires login). Comment When you reach that magical number, hopefully, we won you over, and youll upgrade to a paid plan. Its your time to put your expertise into the spotlight and offer a glimpse into what you can achieve: nothing short of stellar results. Spreading the word about your chic local brewery with, Writing tags and descriptions for multiple, Crafting the perfect, character-number-appropriate, Showcase all that hard work described above to clients in all its beauty. Here are some best practices to follow when crafting a short presentation. Its not enough to know the clients past social media activity. Stephens viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. "name": "How do you make a social media presentation? against the already constrictive Informed by existing self-presentation theories, a review of research on self-presentation in social. No matter what color scheme you choose, it should be consistent throughout your presentation. 22 likes, 1 comments - John Oberholzer (@arkansasvalleymedia) on Instagram: "Agent Intro Short There are so many perspectives on social media marketing. Like like something your friend would post. Our editors will review what youve submitted and determine whether to revise the article. Perhaps most significantly, 59% of marketers who said they had not previously used video intended to do so in 2020 and beyond. Honing your presentation skills takes time, patience and practice. How has social media affected the lives of billions of people? Terms Subscribe to our newsletter for social resources. Respected Principal, teachers, and my dear friends. Social Media Today: 4 Influencer Marketing Trends That Will Dominate in 2020, Influencer Marketing Hub: The State of Influencer Marketing 2020: Benchmark Report, 5 Actionable Strategies for Social Media Branding, 11 Ways Social Media Will Evolve in the Future, The Ultimate List of Marketing Statistics for 2020, The State of Video Marketing in 2020 [New Data], Develop and nurture relationships with customers, Develop and use consistent visual branding across all social media platforms, Use a tone that reflects the brands public persona, Cater to marketing personas based on social media metrics, Reduce the amount of vitriol and conflict commonly found on public social media feeds, Take greater advantage of the utility of mobile devices.
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